When A Baby Is Born, Their Skin Is At Its Most Delicate. ThatS Why We Perfected Our Formulas Over 125 Years So TheyRe Now Even More Gentle For All. JohnsonS Baby Shampoo Is Our Mildest Formula Shampoo That Is Specially Designed To Gently Cleanse Your BabyS Fine Hair And Delicate Scalp. It Quickly Lathers And Rinses Easily, Leaving The Hair Soft, Shiny And Manageable And Feeling Healthy And Clean. Made With No More Tears Formula That Is Gentle To The Eyes As Pure Water, JohnsonS Baby Shampoo Is Hypoallergenic, Ph Balanced And Is Great For Kids And Adults Too. JohnsonS Baby Care Products. Trusted By Moms For Over 125 Years!