Max-On Hydramax Lotion offers you blissfully comfortable in your own skin.! Just incorporate this hydrating body lotion into your daily beauty routine, and luxuriate in softer, healthier-looking skin. This high performing lotion is enriched with a blend of emollients and moisturizers that are quickly and deeply absorbed by your skin. After frequent use, the skin takes on a supple texture and youthful, radiant tone. Ideal for dry skin and seasonal dryness.